Turn Attention into Growth
Social media marketing and brand awareness for your business
Turn Attention into Growth
Social media marketing and brand awareness for your business
Welcome to Optimal Digital Marketing
About Us
Our Story
Founded in Hampton, VA, Optimal Digital Marketing helps local brands punch above their weight on social. We’re strategists, creators, and media buyers who believe great marketing is equal parts message, media, and measurement.
Our Approach
- Discover: Learn your audience, goals, and offers.
- Build: Craft platform-native creative and targeting.
- Launch & Learn: Test fast, keep winners, cut waste.
- Scale: Double-down where the numbers prove it.
Who We Serve
Local service businesses, restaurants, boutiques, real estate teams, healthcare & wellness, home services, and community organizations across Hampton Roads.
What We Value
Clarity • Speed • Creativity • Accountability
Our Services
Social Media Advertising (Meta, TikTok, LinkedIn)
Full-funnel paid campaigns with audience targeting, creative testing, and weekly optimization. Reporting includes reach, CTR, cost per lead/sale, and top-performing creatives.
Content Creation
Short-form video, Reels/TikTok, carousels, story sequences, and ad-ready graphics. We script, shoot, and edit—then tailor each asset to the platform.
Brand Awareness & Community Growth
Always-on visibility campaigns, boosted posts, influencer micro-collabs, and comment/DMs management to keep your brand present and personable.
Landing Pages & Simple Funnels
Offer pages and forms that match your ads, reduce friction, and capture more qualified leads—plus light A/B tests for headlines and CTAs.
Analytics & Reporting
Clean UTM tracking and straightforward dashboards so you can see exactly where your budget is going and what it’s returning.
Add-Ons
Local SEO basics, review generation, email/SMS follow-ups, and seasonal campaign kits.
